If you’re a fan of Justin Bieber, then you know the temptation to get him a copy of your favorite record, or a copy you love, is too great.
But it’s not that easy.
A new study finds that most people actually don’t listen to songs from his catalog, and that those who do actually enjoy them less than they would if they listened to a different artist.
So what’s going on?
In fact, the study found that while the vast majority of Americans still listen to Justin’s music, they do so in much smaller quantities than they used to.
It’s been a rough year for Justin’s sales, with the songstress dropping out of the Billboard Hot 100 for the first time in his career.
But this new study from University of Michigan researcher Daniel Cahn and colleagues suggests that the songs that make up Justin’s catalog are actually not as popular as they once were.
It suggests that most Americans are listening to music from the pop star that was never popular in the first place, but are now being used to boost sales of the pop artist’s own music.
“The majority of listeners to Justin are no longer interested in Justin Bieber’s original music,” the study said.
“Rather, they have chosen to listen to music that reflects their own tastes in music.”
The study also found that the popularity of Justin’s songs had dropped significantly in the past decade, with songs from 2010’s “Blurred Lines” to the 2010 hit “Hotel California” becoming increasingly popular, while “Love Yourself” and “Party in the USA” were relatively unknown in 2010.
Cahn said that people have become more willing to pay more for music that is better than what they had previously paid for.
“Our findings suggest that, in the United States, there is a clear shift toward higher-quality music and that music that doesn’t have much originality or value has become more valuable in our marketplace,” he said.
Justin’s latest album, “Love Me Harder,” is available on Apple Music, Spotify, Apple Music Premium and Tidal.
The study found a correlation between Justin’s popularity and the number of people who had bought albums from him in the last year.
It also found a clear trend in which the more people listened to Justin music, the less they wanted to pay for it.
“We found that people were more likely to purchase Justin Bieber albums if they paid $10 or more for albums in the previous year,” Cahn said.
While it’s tempting to get into a Justin Bieber-themed rut and spend more money on his music, he’s not the only one making money off of this.
In fact many artists have begun taking money from their fans.
The researchers found that artists such as Katy Perry and Lady Gaga, as well as the pop superstar himself, have taken up to $1 million in licensing fees from Justin’s fans in the years since his albums dropped out of Top 40 charts.
“Many of these artists are taking advantage of the current generation of listeners who have been exposed to Justin and his music,” Caine said.
And if you’re like me, you’ve probably stopped buying your Justin Bieber record.
That’s because you just can’t get the songs you love anymore, even if you want to.