I’m a huge fan of Facebook and Twitter, and I’ve been using them for a while now.
But when it comes to promoting your brand on Facebook and/or Twitter, I’ve noticed that they don’t always have the best of intentions.
In this article, I’m going to outline five of my favourite tactics for making a great Facebook and social media marketing campaign.
1.
Keep it simple The first thing I’d suggest to anyone looking to start a social media business is to keep things simple.
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and Instagram are all really easy to use.
The important thing to remember is that you’re just starting out.
I’ve also found that by keeping your posts short, engaging and relevant, you’ll quickly get noticed by your target audience.
This way, you can keep your Facebook and online marketing budget in check and keep you on track with your social media efforts.
And the results can be impressive.
If you’ve got a nice image and your posts are relevant, your campaign will take off in the short-term.
This can be a huge benefit if you have a growing Facebook and other online marketing accounts.
But don’t forget to check out my favourite Instagram marketing tactics article to see how to really take advantage of the Instagram platform.
2.
Focus on your audience’s needs Focus on the audience.
Facebook and Instagram, for example, don’t have a great reach-out feature.
They’re great for targeting your followers, but don’t aim to reach the entire population.
You need to focus on your target audiences.
You want to focus your social efforts on people who are interested in your brand, and who would be willing to pay to see your content.
I’m not talking about your own fans, either.
If your Instagram account is popular, people will come to you to see what you have to say.
This means you should aim to build up a following.
But you should also aim to target people who have a similar interest as you do.
And, if you’re a brand new brand, you should target people with similar interests to you.
You can find a great example of this here.
3.
Get your content up-to-date If you’re looking to get your content to reach your target group, it’s important to get it up- to-date.
There are lots of different ways to get the word out about your brand.
But the best thing to do is to have an active Facebook and an active Twitter account.
If people follow your posts and follow you, you will have a lot more traction with your fans.
But if they don, you’re going to miss out on a lot of potential leads.
This is why it’s also important to use a tool like Buzzsumo to get people’s attention.
Buzzsumos posts are always relevant to the topic of your post, and it will help you get more social shares.
4.
Use hashtags to drive engagement When it comes down to it, social media is all about sharing.
The more followers you have, the more traffic you get, and the more views you get on your content, the better your chances of getting a viral hit.
The best way to do this is to create a hashtag that you and your audience can use to tag your content on Facebook or Twitter.
You don’t need to make it all hashtags and all the hashtags you want to use, but you can have your own hashtag that your followers will use when they see your posts.
For example, if I wanted to promote my new blog, I would create an hashtag that read, “I am the author of this blog.”
Then I would use it to tag all my posts with #myblog.
It would also help my followers to find my blog when they visit my page on Facebook.
5.
Be creative, not rigid in your social channels You should never be rigid in how you communicate with your followers.
If they’re not following your Instagram or Facebook accounts, for instance, they won’t be able to follow you on Twitter or Facebook, and you won’t get the most followers.
Instead, you need to use different hashtags depending on the type of social media activity you’re doing.
If I’m promoting my blog, for one thing, I’d use #mybook on Instagram to tag my posts, and #myproduct on Twitter.
And I would also use #facebook and #twitter on Twitter, for my Facebook posts and tweets.
So, what do you think?
Have you found your way to a social marketing strategy that works for you?
If so, why?
